Instagram For Authors

(Non-Business Account Edition)

Let’s get the important thing out of the way first: Instagram is only one of many (So many. Too many. Brain-fogging amounts of many) social media platforms for authors. If you’re already on Twitter, or Facebook, etcetera, et al, and you’re happy with it you don’t have to add Instagram. Really.

instant regret gif
No! GO away social media! I don’t need another account! Don’t chase me with another one! No!

As for me and my author brand* we like Instagram.

(*haha just kidding. No one would stick around after they saw the iron go into the fire.)

What Does Instagram Have?

Pew Research findings on social media for 2016 says Instagram has:

  • Around 1/3 of all online (internet using) adults
  • especially high numbers of young adult users (18-29) and a good number of 30-49 year olds. Not very many adults aged 50+
  • 38% of total users are female (26% men)
  • Somewhere around 500 million users
  • Users tend to be “daily active users” which means a high level of engagement

Great, so What Does That Mean?

That means that if you’re writing books 18-49 year old people (mostly female people) want to read, Instagram is a good choice for you. Yes, the statistics skew heavily towards YA, but that doesn’t preclude other kinds of books. There are plenty of users on Instagram and they tend to be very active. Speaking from my own experience, once you fall in love with this format you use it constantly and feel loyal to it.

How do I use it?

The Instagram app is available on smartphones. You can also access it from a computer at although you can’t add or edit any pictures that way.

Use your phone number or an email address to sign up for a free account. It’s effortless to incorporate if you already have a smartphone. (If you don’t, consider that Instagram might not be for you.)

  • Username: You will select/create a personal name that people use to find you. This should go without saying, but use the name you want associated with you as an author. Use your pen name if you have one and that’s the name you write under the most.
  • Bio: Instagram limits you to 150 characters and ONE website link per bio. Use it wisely. Make sure your profile is “public” and don’t post personal things on this account. It’s super easy to add another account if you want a private one.
  • Business accounts get cool stuff like traffic analytics and more allowed web links, plus they’re alway testing out new features. I want to get confident as a personal user before I try that. If and when I switch to a business account I’ll write up an article for you about how it goes.
Screenshot off my phone of my user profile with my bio and one link. This is from an android phone, not an Apple, but Instagram will look very similar on either.

Got your profile set up? Awesome. Now you start taking pictures. Open your smartphone camera, point, and click. Then open up Instagram. Click on that big square with the plus sign on it (in the bottom middle of my picture, above). The pictures in your phone gallery will appear in the app for you to choose one to play around with. Add filters, fade, blur, even color it. Then post it for everyone on Instagram to enjoy. Find other Instagram accounts to follow, and collect followers to your account.

*Good to know: you can share your picture to multiple social media sites from Instagram. You have the option to either a) automatically post to the sites you select for every picture (this is called syncing) b) select a site to share to on a case-by-case basis or c) not share to any other sites at all. You control this through your settings, which can be reached by tapping on that little three vertical dot symbol that you see at the top right corner of the above picture.

Facebook and Instagram are buddies and do well, while Twitter hates Instagram and poops on its lawn. It only puts up a tiny little web-link thing, not your cool pic.*

One of my pretty pictures, with likes, caption and hashtags.


How do I use this visual site, as a Wordy Words Writer Person?

Twitter has a huge, devoted following that exchange verbal thrust and parry all day accompanied by witty memes. Perfect for writers. Instagram is all about the pictures. At first, it seems counter-intuitive but it turns out pictures are GREAT for books. Observe:


Books! Nothing but books and booky things. Instagram is FULL of users who love, read, celebrate and promote books. The picture above happens to come from a user called canxdancexreads (If I were on Instagram I would tag her by adding @ before her name) who takes gorgeous pictures of all her favorite books. She has what’s affectionately called a “bookstagram” account.

Here is a beginning list of how you can use Instagram:

  • Post neat pictures of your favorite books
  • Post pictures of your own books (but don’t go nuts and spam! One or two posts a day gets you better traffic analytics on Instagram anyway.)
  • Post anything bookish: libraries, pretty bookmarks, literary locations, cozy warm drinks, fandom merchandise, the list is really endless.
  • Find and follow bookstagrammers. My favorites are canxdancexreads, books.bags.burgers, and mischief_muggle but there are thousands of choices. The best part? Bookstagrammers are always promoting other grammers so you are always finding new, wonderful accounts to follow.
  • Your favorite authors may be on there for you to follow.
  • Feature the hell out of your gorgeous book covers. That’s why you wanted show-stopping cover art in the first place, to catch eyeballs!
  • Publishers are on Instagram, including the Big 5 of course, promoting new releases, announcing giveaways, featuring their authors, all kinds of good stuff. Learn from their methods for when it’s your turn to market. In the future I will have another post on Marketing for Instagram.
  • Find book merchandise accounts, like fandomflairpins (enamel pins for nerds) mugglelibrarycandles (book themed scented candles) or inkandwonder.designs (fandom related wooden bookmarks). There are thousands of options here too and if you build up a relationship with a store you could, for example, buy their stuff in bulk for your reader swag.
  • Share little pieces of you: the best part of your city, your cute pets, the great bread you just baked. Let your readers get to know you.
  • Share your process: pictures of what inspired your WIP, tiny excerpts, funny memes about writing. pictures of your books and swag on display.
  • Use hashtags to get found by more people (I’ll do a separate post on this.)
  • Include your followers: have them vote for a character name, host giveaways, ask for photos themed around your books and then share their amazing entries, basically anything you’re comfortable doing that will make them feel welcome and wanted.
  • Learn how to create and post “stories” (Instagram’s answer to Snapchat that I will do yet another separate post on.)

The best part about the site is how one account leads you to a hundred others. It’s a very organic process that builds off of relationships. People are generous with their time, tags, and follows.  Here you can find your niche, dig in, and bloom. If you’re already a very visual, artistic person, Instagram will be a natural platform for you.

If all of that sounds too haphazard and vague for you (eat me, I’m organic!) that’s fine. The beauty of social media is that there’s a site for everyone.

On the other hand, if wandering down exciting footpaths with other feral bookworms sounds like your thing, come join, and let me know so I can follow you!


Featured image via & Jessica Ruscello

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